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This is the book to read if you want to understand the core of how Google works, and how you can earn attention from potential customers online. It's really a "must read", especially if you've been given the idea that Google optimization is all about link building and stuffing your website with keywords. Mads gives you a much deeper understanding of how to make your optimization efforts count. He shows you how to build longer-lasting relationships with your customers - and with Google too. Now, this book is not going to tell you how to get to the top of the rankings in a day. Nor in a week or even a month. It will tell you how you get there over time, by being honest and actually deserving that top position. It all comes down to providing honest VALUE, and truly earning attention and respect. But go ahead and read the book. You'll see.